Scotland Captain and Liverpool star
Andy Robertson Tops Social Media
League Table of Scottish International Players

• Andy Robertson, crowned the King of Scotland’s National Team Social Media Influence

Liverpool Football Club have a proud history of including Scottish players in their team, none more famous than ‘King’ Kenny Dalglish. Now, Liverpool star and Scotland Captain Andy Robertson is crowned the ‘King’ of the PMPR table of social media influencers in the current Scotland squad for the upcoming Euro 2020 Playoff against Israel and Nations League games v Slovakia and the Czech Republic.

Andy Robertson’s social media audience (4.4m) almost as large as all of his Scotland team-mates combined (4.8m).

The English Premier League winning left back has 4.4 million followers across his Twitter (1.4m) and Instagram (2.9m) accounts. Manchester United’s central midfielder Scott McTominay comes second with 1.9m while Arsenal’s Kieran Tierney places third with 1.6m.

This research and analysis was conducted by the public relations, digital and football agency PMPR Excellence to analyse social media influence within the Scotland national team. The research logged the total number of followers of the Scotland Men’s A Squad across three social media platforms: Twitter, Instagram and Facebook.This follows research published last season into the players and clubs of the Scottish Premiership, English Premier League and UEFA Champions League. 

Based upon social influence by followers, PMPR Excellence have prepared the following Scotland National Team starting 11 with a team reach of 8,878,000 followers, equivalent to 171 capacity crowds at Hampden Park (capacity = 51,866).

The table below shows each player in the Scotland National Team squad by number of followers across Twitter, Instagram and Facebook.

The Editor of the PMPR Football Social Influencer Tables Gordon Sheach said: “Andy Robertson is the Scotland International with the biggest footprint on the social media map. He’s been a fan’s favourite in Scotland for a number of years and it’s been great to see fans in England embrace him the same way.’

Publisher of the PMPR Football Social Influencer Tables and Owner, Chairman - Director of PMPR Excellence Peter McLean commented: “Football players like Andrew are now major media outlets in their own right with their popularity and in turn substantial reach on social media. The additional commercial value of a player with this reach and influence for his club, national association and related sponsors, is significant.”

A full breakdown of all the PMPR Football Social Influencer Tables can be found at : www.prexcellence.com/football-social-influencer-tables  

Disclaimer. PMPR has sought to make every reasonable effort to ensure that the data and analysis is correct. All data was collected on 30 September 2020  and provides a snapshot at that time. Please send any corrections or updates to digital@prexcellence.com.  It should be noted that people can of course follow multiple players and clubs across multiple channels, so this analysis measures total audience rather than unique followers. Some players do not have any social media accounts or have chosen not to have publicly visible profiles.

Naturally reach is only one metric of influence, engagement is an also important measurement tool.

***The Football Social Influencer Tables concept remain the exclusive property of PMPR Excellence Ltd. If publishing extracts please credit the PMPR Football Social Influencer Tables and mention our website www.prexcellence.com/football-social-influencer-tables ***