Client Case Study: SPFL

PMPR was tasked by the newly formed SPFL (Scottish Professional Football League) to launch its new branding. At the time, Scottish football was undergoing a lot of change and turmoil following the merger of the SPL and SFL, and the liquidation of Rangers FC which had resulted in the club playing in the bottom tier of the pyramid. for the launch we engaged former Celtic and Hibernian player John Collins and former Rangers player and manager Graeme Souness to front the launch of the newly formed SPFL.

The launch of the SPFL format and content was warmly welcomed by the media:

“A new era in Scottish football was launched yesterday with the help of two former players boasting star quality of the kind Scotland will hopefully one day start producing again.

Graeme Souness and John Collins were recruited by the marketing company hired to promote the Scottish Professional Football League, and nobody could question their credentials. Their substance, in terms of footballing talent and achievement, is obvious. Well dressed and camera-friendly, they possess abundant style as well.” Alan Pattullo, The Scotsman

“It was a stroke of PR genius to bring Graeme Souness and John Collins together as a double act to launch the branding of the SPFL.” Hugh Keevins, Sunday Mail.