Client Case Study: Nagoya Women’s Marathon
Publicity from Nagoya, Japan:
110+ news articles,
across 6 continents,
in more than 10 languages
PMPR was tasked to globally promote the news that Nagoya Women’s Marathon was offering the 2022 winner a prize of US$250,000, the largest first place prize in world marathon running at that time.
PMPR generated more than 110 articles across 6 continents in more than 10 languages including coverage in the most populated countries in the world: China, India, USA, Brazil etc. Articles appeared in influential sports publications like World Athletics, global running site Distance Running, and Track & Field ‘the Bible of Athletics’ in the USA. All this within the context that women’s sport normally only receives 6% of sport coverage globally.
The news was covered by major national news outlets such as UOL – the most read news site in Brazil, Clarin – the most popular news site in Argentina and Diario El Pais the most popular newspaper in Uruguay. The news was reported in Arabic, Chinese, Dutch, English, French, German, Hebrew, Italian, Polish, Portuguese, Russian, Spanish and Turkish.
Client Testimonial
The Nagoya Women’s Marathon comments:
“Thanks to PMPR, we have been able to promote our race and city to an international audience. This high quality and volume of global media coverage was never possible without the support of PMPR and we are truly grateful."
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Peter McLean
PMPR's owner and Chairman Director with over 30 years’ experience and results of designing and delivering effective and impactful global communication.
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Email: Peter@prexcellence.com
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Barry Thomson
PMPR's Global Marketing Director with over 20 years’ experience and results of delivering effective and impactful global communication.
Contact him now for a chat:
Email: Barry@prexcellence.com
WhatsApp: Message Barry