Client Case Study: Cheque Centre
Cheque Centre tasked PMPR with increasing Euro currency sales across their national network of stores. PMPR identified that large numbers of Scotland’s Tartan Army would be travelling to the Netherlands for an upcoming match and require Euros for their trip. PMPR involved Football Legend Ally McCoist to successfully promote Cheque Centre’s 0% commission on Euro currency transactions in the lead up to the Holland v Scotland match. To incentive fans to buy from Cheque Centre, instead of rival companies, PMPR suggested offering a charitable donation of £1 per transaction to the Tartan Army Children’s Charity.
The promotion increased Cheque Centre’s income from currency transactions by 42%!
Cheque Centre 0% Commission on Euro Currency World Cup Qualifier Promotion
Client Testimonial
Billy Shaw, Managing Director, Cheque Centre comments:
“Our sales in currency increased dramatically on the back of this one project. The only thing we did differently was engage PMPR and have them design and deliver this initiative.
They utilised a topical, popular and relevant personality, then utilised clever branding and key timing to deliver our sales message to the right audience at the right time to motivate them to buy our currency offer.
This is as perfect a marketing concept, model and delivery as I have ever seen in business. I have great pleasure in recommending PMPR as a company that will deliver for your business.”