International Communications and Global Media Campaigns

A key part of Barry’s role at PMPR is the development and promotion of Message to the Planet (MTTP), PMPR Excellence’s international media relations and global publicity service.

MTTP uses PMPR’s established multilingual media network to help businesses, organisations, sporting events and individuals communicate their stories internationally. Barry works on identifying suitable global stories, developing campaign propositions, preparing communications materials and supporting the delivery of international media outreach.

PMPR’s international projects have generated media coverage across multiple continents and languages. Campaigns have included work surrounding the auction of Diego Maradona’s Adidas Golden Ball trophy for Aguttes International Auction House and the international promotion of the Nagoya Women’s Marathon in Japan.

PMPR has worked with Nagoya Women’s Marathon for six consecutive years, with a recent international campaign generating more than 120 news articles across 33 countries and 11 languages.

Sports and Broadcasting PR

Sport has been a significant area of Barry’s communications career.

His experience includes PR and media relations within football, athletics, rugby and sports broadcasting, as well as work supporting broadcasters and rights holders in promoting major sports properties and competitions.

Barry has worked on communications activity involving sports broadcasters including ESPN and Premier Sports, helping promote sports programming, broadcast rights and major events to UK media and audiences.

His wider sports communications experience includes football-related campaigns, sponsorship activation, event promotion and international media relations.

Football Social Influencer Research

Barry has also been involved in PMPR Excellence’s original research into the social media influence of professional footballers.

The PMPR Football Social Influencer research analysed the social media audiences and influence of football players across competitions and markets including the English Premier League, Scottish Premiership, UEFA Champions League, Brazil’s Série A and international football.

The research helped demonstrate the enormous global audiences commanded by leading footballers and the opportunities this creates for clubs, sponsors, brands and rights holders.

Barry has written and contributed to analysis examining subjects including the social media reach of footballers in Brazil and the growing importance of players as international media and marketing platforms.

Marketing and Communications Expertise

Barry’s areas of experience include:

  • Marketing and PR strategy

  • International media relations

  • Sports PR

  • Broadcasting PR

  • Global publicity campaigns

  • Message to the Planet

  • Sponsorship activation

  • Digital marketing and social media

  • Content development

  • Football marketing and communications

  • Media launches and event promotion

Barry is based in Scotland and works with PMPR colleagues, clients and media contacts internationally.

Contact Barry

Barry Thomson
Global Marketing Director
PMPR Excellence

Email: barry@prexcellence.com
Website: www.prexcellence.com

LinkedIn: Barry Thomson – PMPR Excellence
https://uk.linkedin.com/in/barry-thomson-360a43a

Barry Thomson – Global Marketing Director, PMPR Excellence

Barry Thomson is Global Marketing Director at PMPR Excellence, where he helps develop and deliver marketing, public relations and international communications campaigns for clients in the UK and overseas.

With more than 20 years of experience in marketing and public relations, Barry has worked across corporate communications, sports PR, broadcasting, sponsorship, digital marketing and international media relations. His work combines strategic marketing with practical campaign delivery, helping organisations turn their stories, events and commercial objectives into communications that engage audiences and generate media attention.